AI-Powered for EU & UK Sports Clubs

Run Your Club.
Develop Every Player.

Professional footballer in action under stadium lights Professional cricketer playing cover drive under stadium lights Rugby player in powerful action shot Basketball athlete dribbling under arena spotlight

CoachPlay is the complete AI platform for sports coaches — build training sessions in 2 minutes, manage teams, rate players, send weekly parent reports automatically, and visualise your entire season. Built for EU & UK academies, schools and grassroots clubs.

See How It Works
5 hrs saved per week
2 min to full session plan
700k+ EU sports clubs
Professional footballer in action under stadium lights
Football
Professional cricketer playing cover drive under stadium lights
Cricket
Rugby player in powerful action shot
Rugby
Basketball athlete dribbling under arena spotlight
Basketball
Every sport. Every level.

Built for the sports
Europe loves

⚽Football
🏉Rugby
🏀Basketball
🎾Tennis
🏑Hockey
🏐Volleyball
🤸Gymnastics
🏊Swimming
🥊Boxing
🚴Cycling
🏃Athletics
🥋Martial Arts
⚽Football
🏉Rugby
🏀Basketball
🎾Tennis
🏑Hockey
🏐Volleyball
🤸Gymnastics
🏊Swimming
🥊Boxing
🚴Cycling
🏃Athletics
🥋Martial Arts
Live preview — AI generated
Quick combination & transition pressing U16 · Advanced
Warm-up · 15 min
Rondo 4v2 activation in 10×10m grids
Technical drill · 20 min
Third-man combination patterns in triangles
Tactical drill · 20 min
Positional play with transition trigger
Game scenario · 25 min
8v8 directional game — double points on transitions
Cool-down & debrief · 10 min
Stretch + session review questions
90 min
total session
5 phases
structured flow
PDF
instant export
🎯
AI tailored to your squad
Every session is generated around your specific sport, age group, skill level, and focus areas — not a generic template.
📄
Printable session card
A beautiful A4 PDF with every phase, drill, coaching points, and player organisation. Fold it and take it to the pitch.
🗃️
Your own drill library
Every session you generate gets saved. Build a library of your best plans over time — searchable, reusable, yours.
👥
Player tracking built in
Log attendance, link sessions to your squad, and track which focus areas each player has covered this season.
📅
Season-level planning
Map your sessions to a season calendar and see coverage at a glance — so your squad develops systematically, not randomly.
The Problem

Coaches spend more time
planning than coaching

Every week, thousands of coaches across the UK and EU waste hours they don't have.

5 hrs/week
wasted on session planning
Hours lost every week
The average coach spends 3–5 hours planning sessions from scratch using YouTube, old notes, and memory. Every single week — time that should be spent on the pitch.
Mon Tue Wed Thu Fri Sat
5 HRS
40%
player drop-off
No structure, no progress
Without a system, coaches repeat the same 8 drills. Players plateau. Parents notice. Retention drops. The problem is invisible until it's too late.
Monthly parent fee £400 / mo
Development reports sent Zero
£400
per month, zero visibility
Parents expect more
Academy parents are paying £200–400/month. They expect structured development. Most clubs give them nothing but a WhatsApp message after the session.
The Solution

From blank page to pitch-ready
in under 2 minutes

1
Step 1
Set your session
Pick your sport, age group, duration, squad size, skill level, and 1–3 focus themes. Takes 30 seconds.
Sport Football
Age Group U12
Duration 90 minutes
Squad Size 15 players
Focus Theme Attacking Play
2
Step 2
AI builds your plan
Our AI analyzes thousands of proven sessions to build the perfect 5-phase plan with drills, coaching points, and player organisation. Instantly.
Coaching Principles
Tactical Focus
Time & Structure
Player Level
Generating your session... 98%
3
Step 3
Export your card
Download a beautiful printable A4 session card. Walk onto the pitch fully prepared, every time.
SESSION PLAN CoachPlay
Attacking Play · U12 · 90 Min
Warm-Up · 15 min
Dynamic movement activation
Technical Drill · 20 min
Passing & receiving patterns
Small Sided Game · 25 min
Creating overloads in attack
Match Play · 30 min
Apply learning · Free play
Download A4 PDF
4
Step 4
Track your squad
Log attendance, monitor player development, and build a season plan that actually develops your players.
Attendance
92%
This Month
Present 22 Absent 2
Player Development
+26%
Season Progress 68%
24/25 Season
Built by coaches. Backed by AI. Trusted by clubs.
Early coaches

What coaches are saying

"I used to spend Sunday evening planning the week's sessions. Now I do it in 10 minutes on Monday morning while having coffee. The PDF cards are brilliant — my players actually read them."
JM
James M.
U14 Coach · Bristol FC Academy
"As an academy director managing 6 coaches, the club dashboard alone is worth the subscription. I can see exactly what's being coached across all age groups and flag gaps."
SK
Sara K.
Academy Director · Amsterdam Youth FC
"I coach rugby U12s in my spare time alongside a full-time job. CoachPlay gave me back my evenings. The drills are specific, safe for juniors, and my kids are actually improving faster."
TR
Tom R.
Volunteer Coach · Leeds Rugby Club
Everything in one place

Every tool your club needs

From AI session building to player development tracking — CoachPlay replaces five separate tools with one platform your whole club will love.

⚡

AI Session Builder

Build a complete 5-phase training session in under 2 minutes. Choose your team or individual players — the AI adapts every drill to your squad size, age, and skill level automatically.

5-phase plans PDF export 12+ sports
👥

Team Management

Organise multiple teams across all sports in one place. Manage rosters, assign coaches, track training days, and keep your entire academy structured from U10s to Seniors.

Multi-team Role-based access Invite coaches
⭐

Player Rating System

Rate effort, skill growth, and attendance after every session. Track each player's development arc over the season with visual trend charts and position-specific scoring.

Effort scores Skill growth Season trends
📧

Parent Weekly Reports

Auto-generate and send personalised weekly progress reports to parents — attendance, effort, skill highlights, and coach notes. One click to send to your entire squad.

Auto-generated GDPR compliant Bulk send
📅

Season Calendar

Plan your full season in a visual calendar. Track sessions by focus area, spot training gaps before they become problems, and see your coverage across all topics at a glance.

Visual planner Focus tracking Google Calendar sync
✅

Attendance Tracking

Mark attendance for every session in seconds. Get automatic alerts when players miss 3+ sessions, see attendance trends by team, and include stats in every parent report.

One-tap marking Auto alerts Trend charts
See it in action

Real data. Real coaches. Real results.

This is exactly what CoachPlay looks like — no mockups, no stock photos. Every screen your coaches and parents will use, day to day.

CoachPlay AI Dashboard
⚡ Free trial · 14 days
+ New session
Main
🏠 Dashboard
⚡ AI Generate AI
📚 Session library
📅 Calendar
Squad
👥 Players 18
🏆 Teams 12
Sessions this month
12
8 football · 4 other
Squad size
18
2 injured · 16 avail.
Avg attendance
87%
Last 8 sessions
Saved sessions
34
Across 3 sports
Total teams
12
Across all sports
Generate a session ⚡
Sport
⚽ Football
Age group
U16
Duration
90 min
Level
Advanced
Team
👥 U16 Development — 20 players
Session focus
Passing & movement Pressing & defence Set pieces 1v1 duels
Generate session plan ⚡
Recent sessions
⚽ Football
Combination & transition pressing
U1690 min
🏉 Rugby
Ruck support & breakdown
U1875 min
🏀 Basketball
Pick & roll — read the defence
U1460 min
Simple pricing

Start free. Scale when ready.

14-day free trial on every plan. No credit card needed. Cancel anytime.

Coach
£ 49
per month · or £490/yr (save 2 months)
Everything a solo coach needs to plan, deliver, and develop brilliant players.
  • Unlimited AI session generation
  • All 12 sports supported
  • PDF session card export
  • Session library & history
  • Season calendar
  • Player roster (up to 30)
  • Player ratings & skill tracking
  • Attendance tracking
  • Weekly parent reports (auto)
  • Multi-team management
  • Invite & manage coaches
  • Club analytics dashboard
Most Popular
Club
£ 99
per month · or £990/yr (save 2 months)
For clubs and academies managing multiple teams, coaches and hundreds of players.
  • Everything in Coach
  • Up to 8 coaches included
  • Player roster (up to 300)
  • Multi-team management
  • Invite & manage coaches
  • View all coaches' sessions
  • Club admin dashboard
  • Club analytics & reports
  • Club branding on PDFs
  • Google Calendar sync
  • White-label branding
  • Federation API access
Federation
£ 499
per month · custom annual pricing
For county FAs, national associations, and groups managing 10+ clubs at once.
  • Everything in Club
  • Unlimited coaches
  • Unlimited players & teams
  • Full white-label branding
  • Custom domain
  • Multi-club dashboard
  • Federation-wide analytics
  • Dedicated onboarding
  • Account manager
  • API access
  • Custom reporting
  • Priority support
Talk to us
Why not just use ChatGPT?

ChatGPT gives you one answer.
CoachPlay builds your coaching system.

Yes, ChatGPT can write a session plan. But it forgets everything the moment you close the tab. Here's what that costs you every single week.

🤦
The ChatGPT coaching workflow right now
Ask ChatGPT → copy the text → paste into Notes → screenshot it → WhatsApp it to yourself → session happens → lose it forever → repeat next week from scratch. Every. Single. Week.
What you need as a coach
ChatGPT
CoachPlay AI
Generate a full session plan in 2 minutes
Structured 5-phase plan with drills, coaching points, player organisation
✓
✓
Remember your last session
Build on what you did last week — no starting from scratch
Forgets everything
✓
Printable A4 session card
Branded PDF to carry to the pitch — no copy-paste, no screenshots
Copy-paste mess
✓
Know Liam missed 3 sessions in a row
Player roster, attendance tracking, injury flags
✗
✓
See what you focused on this month
Season coverage — did you neglect defending or finishing?
✗
✓
Build a 6-week season plan
Map sessions to a calendar, track progression week by week
Loses context
✓
Share sessions with co-coaches
Club admin sees all coaches' sessions in one dashboard
Forward a chat?
✓
Sports-specific, age-appropriate drills
Tailored to your sport, level, squad size — not generic advice
Generic output
✓
Works for free
14-day full trial, no card needed
✓
✓
With ChatGPT
You get a session plan. Once. That you copy-paste somewhere. That you probably lose. That you rebuild from scratch next week. That tells you nothing about your squad over time.
With CoachPlay AI
You get a coaching system that remembers everything, builds over time, and gives you more value every single week. The longer you use it, the smarter it gets about your squad.
FAQ

Questions coaches ask

What sports does CoachPlay AI support?
CoachPlay supports 12 sports at launch: Football, Rugby, Basketball, Hockey, Tennis, Volleyball, Athletics, Gymnastics, Swimming, Boxing, Cycling, and Martial Arts. More sports added based on demand.
Do I need coaching qualifications to use it?
Not at all. CoachPlay works for volunteer grassroots coaches, qualified UEFA coaches, and everyone in between. You set the skill level and age group, and the AI tailors the session accordingly.
Can I edit the sessions the AI generates?
Yes — every generated session is fully editable before you save it. You can change drill names, adjust durations, rewrite coaching points, or swap out phases entirely. The AI gives you a starting point, not a locked plan.
Is my club and player data safe under GDPR?
Yes. All data is stored on EU-based servers (Frankfurt). Player data is never shared with the AI — only session parameters are sent for generation. We provide a Data Processing Agreement template to club admins.
Can I try it before paying?
Yes — every plan includes a 14-day full-access free trial. No credit card required. You can generate unlimited sessions, export PDFs, and try every feature before deciding.
What's the difference between Coach and Club plans?
The Coach plan is for a single coach managing their own sessions and squad. The Club plan adds a club admin panel, lets you invite up to 8 coaches, see all sessions across the club, and access analytics. Club admins also get club branding on PDF exports.
Ready to coach better?

Your next session.
2 minutes away.

Join coaches across the UK and EU who've stopped dreading session planning and started loving it.

14-day full access · Cancel anytime · Instant setup
Done!
14-day free trial — no card needed
Get started

Create your account

Join coaches across the EU & UK who save 5+ hours a week.

or with email
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⚽ Football
🏉 Rugby
🏀 Basketball
🎾 Tennis
🏑 Hockey
Coachplay AI

Stop planning.
Start coaching.

AI-generated session plans for EU & UK sports clubs. Football, rugby, basketball and 9 more.

Welcome back

Sign in to
CoachPlay AI

Pick up where you left off.

or with email
Forgot password?
Don't have an account? Start free trial
⚽ Football
🏉 Rugby
🏀 Basketball
🎾 Tennis
🏑 Hockey
Coachplay AI

Stop planning.
Start coaching.

AI-generated session plans for EU & UK sports clubs. Football, rugby, basketball and 9 more.

Step 1 of 4

How are you
using CoachPlay?

This sets up your dashboard and features. You can change this later in settings.

✓
🏃
I'm a Coach
I coach a team and want to plan sessions, track my squad and build a season plan.
£29 /month
✓
🏟️
I'm a Club Admin
I manage a club with multiple coaches and need oversight across all teams.
£99 /month
14-day free trial — no card needed
⚽ Football
🏉 Rugby
🏀 Basketball
🎾 Tennis
🏑 Hockey
Coachplay AI

One question.
Your whole journey.

We set up your dashboard and features based on how you use CoachPlay.

Step 2 of 4

What sport
do you coach?

Select your primary sport. You can generate sessions for other sports too — anytime.

⚽
Football
🏉
Rugby
🏀
Basketball
🎾
Tennis
🏑
Hockey
🏐
Volleyball
🏃
Athletics
🤸
Gymnastics
🥊
Boxing
🥋
Martial Arts
🏊
Swimming
🚴
Cycling
You can add more sports in settings
⚽ Football
🏉 Rugby
🏀 Basketball
🎾 Tennis
🏑 Hockey
Coachplay AI

One question.
Your whole journey.

We set up your dashboard and features based on how you use CoachPlay.

Step 3 of 4

Tell us about
your club

Helps us personalise your experience. All of this can be edited later in your profile.

Add this later from your profile
⚽ Football
🏉 Rugby
🏀 Basketball
🎾 Tennis
🏑 Hockey
Coachplay AI

One question.
Your whole journey.

We set up your dashboard and features based on how you use CoachPlay.

All set!

You're ready
to coach smarter

Your account is set up. Generate your first AI session plan now — it takes under 2 minutes.

What's waiting for you:
⚡
AI session generator
Build a complete 5-phase plan in 2 minutes
📄
PDF session card
Printable A4 card to take to the pitch
👥
Player tracking
Roster, attendance, and development logs
Your 14-day free trial starts now · No card required
⚽ Football
🏉 Rugby
🏀 Basketball
🎾 Tennis
🏑 Hockey
Coachplay AI

One question.
Your whole journey.

We set up your dashboard and features based on how you use CoachPlay.

☰
Dashboard
⚽ All sports
🌐
All sports 34 sessions
⚽
Football 18 sessions
🏉
Rugby 7 sessions
🏀
Basketball 5 sessions
🏏
Cricket 4 sessions
🏑
Hockey 3 sessions
🏐
Volleyball 2 sessions
🔔
Sessions this month+3
12
8 football · 4 other
Squad size
18
2 injured · 16 available
Avg attendance
87%
Last 8 sessions
Saved sessions
34
Across 3 sports
Total teams
12
Across all sports
Generate a session ⚡
Fill in the details — AI builds your full plan in under 2 minutes
Passing & movement Pressing & defence Finishing & shooting Set pieces Transition play 1v1 duels Ball control Team shape
Sports Dashboard Graphic
Session title
Recent sessions
View all →
⚽ Football
Combination & transition pressing
U1690 minAdvanced
🏉 Rugby
Ruck support & breakdown technique
U1875 minIntermediate
🏀 Basketball
Pick & roll — read the defence
U1460 minIntermediate
☰
Club overview
🔔
Sessions this month+8
47
Across 5 coaches
Active coaches
5
1 invite pending
Total players
126
6 age groups
Club attendance
84%
Club-wide this month
Recent club activity
View all →
Coach Session Sport Players
JMJames M. Combination & pressing Football 18
TLTomas L. Ruck support & breakdown Rugby 22
ABAnna B. Pick & roll read defence Basketball 14
RPRaj P. High press trigger Football 16
Sports breakdown
⚽ Football28
🏉 Rugby11
🏀 Basketball8
Quick actions
Mark attendance
Track attendance, effort and skill growth for this session.
Attendance score
93%
14 / 15
Present
1 Absent • 0 Late
Effort score
Rate the team's overall focus, intensity and attitude
Skill growth
Below
Developing
On track
Strong
Advanced
Select one level that best describes overall skill growth
Player Attendance Effort (1–5) Skill Growth Notes
Create team
📅 Book A Demo
📅
Book a live demo
See CoachPlay in action — a 20-minute personalised walkthrough for your club or academy.
Usually responds within 2 hours · 100% free · No obligation
🎯
Let's get you set up properly
CoachPlay is rolling out to clubs individually so every coach gets a personalised onboarding. Book a free 20-min demo and we'll set up your entire club.
✓ Free 20-min demo ✓ Personal setup ✓ No obligation
🔊
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